Market globalization has affected on product assortment extension on the market, which brought many benefits to the consumers. They are enabled to buy products of different quality, price, design and terms of delivery. Major manufac­turers have received globalization with a great pleasure, because globalization enabled them expansion of the market and all the preferences that follow with this. Small and medium manufacturers are the most affected with globalization, because of presence of concurrents, so they can’t place their products anymore in such amount like before, or even they can’t do it at all. Due to globalization, they had to reduce their assortment and intensively to develop existent products, so they could become more competitive. All who didn’t succeed this, had to change their production program, or simply to close their factories. Global world brings global problems in industrial production. Economic pressure urges producers to make more customized products of high quality, in smaller series, with shorter lead time and of course, without increased costs. Time is becoming one of the most important point of the company’s strategy. Costs are also important. More important is competitive price and the most significant are marketability of manufactured products. Therefore, producers look for different ways (new design, modern tools, etc.) to increase a competitive advantage of their products. In most of the cases, leading concurrents bought all perspective companies (their potential concurrents), so they continued to produce, but, after this, different products. So, if small and medium manufacturers want to stay on globalized market, they intensively and incessantly must develop their products, apply new technologies and nourish aggressive marketing, because it is the only way to subsist at the market.

Contact Person: Prof. dr Milan Rackov
Period of realization: 2023 – 2024
ID: CIII-RS-0304-16-2324