The graphic industry in the developed world takes a high profit place and its products greatly influence the other industry product marketing. It has a special importance in the economies of developing countries with a large number of small and medium enterprises. The particular place belongs to the packaging because it presents product to the customers and it is one of the most important deciding factor when buying is in a question. This project mainly aims to form proper network through which the advance of the knowledge will be enabled and significantly improved. The improvements will have a basis inconstant research and knowledge along with modern programming tools and systems. Key research will include the important areas of graphic engineering and design. The basic research will include the field of design, prepress, press, postpress and packaging. Research in the field of design will include graphic product and industrial design in a correlation with prepress,press and postpress demands. Photography, typography and realization of multimedia contents will be also the objectives of the research.Important focus is going to be put on the type design of different lettering(e.g., Latin, Cyrillic) and a various number of a critical marks. Impact of different materials used for enhancement of printed images, like special and UV pigments, will be investigated. In recent years there is increasingly significant research in this field in order to achieve visually attractive products in graphic industry. Determination of achieved value of gloss and colour range will help solving the problem of revisualisation of products in the design face. Special attention will be paid to the market trends in terms of current requests concerning visual identity and production ability. Prepress activities will consist of defining the proper software for image processing, vector based pictures processing and final layout. Also, the research will be addressed to usual problems from the graphic industry with printing plates for different printing techniques and possible improvements in every day usage.

Contact Person: Prof. dr Živko Pavlović
Period of realization: 2023 – 2024
ID: CIII-RS-0704-12-2324