Supply chain management is a fact of business, with logistics as a most powerful tool for achieving ultimate strategic advantage. Today's business is constantly changing and evolving in response to change in technology, social and economic environments, and climate. Changes in business models drive a "new" supply chains. That novelty could be described through several major characteristics: (1) supply chain role has moved from being tactical to being strategic; (2) supply chain complexity and dynamics are constantly growing; (3) supply chain completely focuses on value from customers’ point of view. Hence, new paradigms in business evolve new logistics and supply chain management strategies. To understand and apply those new logistics thinking, appropriate way of dissemination of logistics knowledge to future and current employees should be created. Hence, the overall objective of this project is to promote the innovation and implementation of sustainable knowledge transfer between academia and industry, with the final aim to improve regional logistics competence through better applicability of logistics thinking. Long program description Dynamics of market changes dictated by globalization, liberalization and constant technological development places the effectiveness of logistics and supply chain in the centre of economic success and competitiveness of a country or region. Logistics effectiveness is based on the appropriate level of excellence regarding logistics infrastructure, applied logistics practices and technologies, logistics culture and logistics competence. Logistics competence implies understanding of new strategic role of logistics activities in contemporary strategies for supply chains management. Understanding and application of the principle of contemporary logistics management requires creation of appropriate dissemination of new logistics knowledge among future and at the moment employed logisticians (creation of logistics human capital).


Contact Person: Prof. dr Marinko Maslarić
Period of realization: 2023 – 2024
ID: CIII-RS-1011-09-2324