Acquiring knowledge and skills necessary for defining marketing objectives and strategies of industrial marketing, learning methods and techniques, all in order to effectively manage activities related to achieving better market position and long-term competitiveness, ie. adoption of the policy of keeping industrial marketing concept in the long run.

Competence of students in finding adequate supply for industrial target markets as a prerequisite for growth, development and survival in a market economy.

The concept and importance of strategic industrial marketing management. Analysis of the industrial market: strategies of segmentation, targeting and positioning. Development of marketing strategies in industrial environment: planning, decision making, organization, control. Implementation of generic strategies in the industrial marketplace. Strategic planning in industrial marketing and its role in the management process. Marketing Plan: creation, role and types of marketing plans. Phase approach in marketing planning. Domain of decision making in industrial marketing. Create and manage a strong industry brands. Organizing activities of industrial marketing: access, development and influencing factors. Management of delivering value to industry. Management of integrated marketing channels and logistics. Management of integrated marketing communications. Controlling industrial marketing activities.

Teaching is conducted through lectures, individual exercises and audio-visual presentations of examples of good practice. Testing knowledge takes place through two tests. The requirement that the student passes the exam they pass all tests. The final exam is oral and is related to the theoretical areas that were not covered by the tests.