The goal of this course is to enable students to understand the concepts of entrepreneurship in companies belonging to the fgroup of high-technology companies, specially companies from IT sector. The aim of the course is to develop the ability of students to (1) analise technological and business changes and the characteristics of new business models in high-tech markets (2) recognition of the conceptual frameworks and analytical tools necessary to create and develop entrepreneurship in the area, (3) synthesis of necessary knowledge and skills to work in these companies.

Students who pass the exam are able to: use basic knowledge of innovation and entrepreneurship in high-tech organizations; to integrate their knowledge with sophisticated technological developments with the rapidly growing demands of customers in this field; apply selected areas of innovation and entrepreneurship in organizations based on new technologies.

Basic terms: entrepreneurship, innovation, changes, technology. Entrepreneurship and high-tech entrepreneurship. Place high-tech entrepreneurship in the world, in Europe and in Serbia: results, similarities, commonalities and key differences. Innovation and technological innovation, managing innovations. Characteristics of innovative companies. The choice of business model: examples of business models, the importance of innovation, recognizing changes in customer demands and market changes create. The mission and goals of high-tech enterprises. High-tech products and high-tech environment: interaction, challenges and threats to survival. The importance of standardization in high-tech markets, protection of intellectual property, patents and rights.Company: creating strategies performances, markets should be created; strategic planning hightech companies. Networking entrepreneurs, partnerships.

Teaching is conducted through lectures and exercises. Lectures combine theory with practical examples that are the basis of discussion. Lectures partly implemented guest speakers. In the exercises, the work will be done in groups or individually. During the classes, students will be able to independently analyze actual examples from the field and meet with representatives of the IT sector (IT Companies of Vojvodina) and Entrepreneurial Incubator.