The course was designed consulting contemporary discourse of graphic design, which means that in addition to the visual and practical design form it explores its capabilities in the context. Therefore, the ultimate goal of the course is for the student to be able to implement the accumulated knowledge from various disciplines, and with the use of symbols and appropriate content, and placing them in their proper context, provide affordable and effective communication to the addressee, that is, the end user.

It is of great importance to the education program of graphic designers to include relevant aspects from different disciplines, as an element of context in the contemporary understanding of graphic design, such as: semiotics, sociology, politics, mostly applied psychology. Concerning the developing ties between the graphic design and broader context of the humanities-social sciences, students have the opportunity to experience the real potential of this field.

Graphic Design course includes theoretical and practical part. The lectures in the theoretical part of the course include the following topics: • Graphic design definition and concept of the subject / contemporary discourse • Graphic design as communication and process • Propaganda / Methods and techniques of propaganda • Propaganda Posters • Selection of the effective propaganda theme • The instincts and appeals in advertising • Expressive means of graphic design • The historzy of poster • Registers and levels of advertising code / Verbal message register • Registers and levels of advertising codes / Visual message register • Editorial design • The history of editorial design / modernism, postmodernism, deconstructionism The exercise in the practical part of the course include the following topics: • Design of promotional poster • Design of promotional ad • Commercial photography • Product photography • Direct design means of advertising / Flyer design • Cover page design • Layout design

Lectures, computer (C) practice, consultations.