The goal of this course is to enable students to understand the concepts of entrepreneurship in companies belonging to the group of high-technology companies, specially companies from ICT sector. The aim of the course is to develop the ability of students to (1) analise technological and business changes and the characteristics of new business models in high-tech markets (2) recognition of the conceptual frameworks and analytical tools necessary to create and develop entrepreneurship in the area, (3) synthesis of necessary knowledge and skills to work in these companies.

Students who pass the exam are able to: (1) acquire a basic knowledge of the analytical framework and the tools for developing strategic business models and marketing plans for high-tech products and services, (2) to performe analysis and make conclusions about the requirements of clients/customers in markets that may not yet created, (3) form a strategic marketing plan and integrate sophisticated technological development with the rapidly growing demands of customers in this area, (4) understanding of selected areas of new technologies and services for the SME market and niches.

Basic terms: entrepreneurship, innovation, changes, technology. Entrepreneurship and high-tech entrepreneurship: key similarities and differences, the basic concepts, analytical framework to define potentiated the differences and unique aspects of high-tech companies, and product markets. Place high-tech entrepreneurship in the world, in Europe and in Serbia: results, similarities, commonalities and key differences. Innovation and technological innovation, managing innovations. Characteristics of innovative companies: form of organizational structure, leadership style, innovative activities, creative climate which foster innovation. Technology development curve, the speed of change, key trends in the field, the acceptance of technological innovation. The technological paradox. The choice of business model: examples of business models, the importance of innovation, recognizing changes in customer demands and market changes create. The mission and goals of high-tech enterprises. The organizational structure of high-tech companies (EI structure), the teams and the way of doing business. High-tech products and high-tech environment: interaction, challenges and threats to survival. The importance of standardization in high-tech markets, protection of intellectual property, patents and rights. The challenges of entrepreneurs in the high-tech enterprise set: the development of personal skills and abilities, the importance of resolving the innovative problem-solving techniques, knowledge innovation, implementation of innovative activities in the company. Company: creating strategies performances, markets should be created; strategic planning hightech companies. Networking entrepreneurs, partnerships, institutions that support the development of high-tech entrepreneurship. Financial resources, fundraising, project challenges, branding and decision models.

Teaching is conducted through lectures and exercises. Lectures combine theory with practical examples that are the basis of discussion. Lectures partly implemented guest speakers. In the exercises, the work will be done in groups or individually. During the classes, students will be able to independently analyze actual examples from the field and meet with representatives of the ICT sector (ICT Cluster of Vojvodina).