Educational goal of the course is to prepare students for professional engagement in various stages of industrial product development. It aims to enable students for independent or collaborative work on design proposal development, through defining its characteristics. Skills needed for product development are obtained through few stages: Information gathering about the market, idea generation for new product or improvement of an existing product, model and prototype production and intellectual property protection. Especially important objective is introduction of students to modern software tool for product design, construction and presentation.

After the course, students are able to be included in the process of industrial product development. They are able to collaborate on the marketing research and to interpret the results, defining product characteristics and production of the models and prototypes. Theoretical knowledge and practical skills obtained in this course can be used in professional engagement as well as the base for further education in this field.

Course elements are: Definition and theory of industrial design, historical aspects of product design, important contemporary designer and successful design examples. Product design process is dealt with through theoretical and practical work on marketing information gathering and interpretation, idea generation methodologies (brainstorming, 365, etc.), creative design tasks are solved by implementation of design principles first theoretically and then through practical work. Ecological aspects of product design are considered in all phases of product life. Protection of intellectual property is especially important subject explained through patent, copyright, trade mark, trade secret, registered and unregistered design.

Interactive teaching consists of the lectures, practical exercises and computer work. Theory is presented in lectures, supported by the good practice examples for better understanding of the course content. Lecture presentations contain text, images, animation and video material. Practical exercises and computer work are organized to provide practical skills needed for product design process, considering marketing research, data analysis, sketching, CAD modeling and design presentation tools. Apart from lectures and practice, tutorials are regularly held.