Subject: E-Business
(12 -
IM1026) Basic Information
Course specification
Course is active from 01.10.2013.. Objective of the couse is to develop ability to understand, develop, install and manage electronic business processes followed by organizational readiness assessment and improvement. Electronic business, from the engineering managers prospective, is automatization of traditional business methods. Students who complete this course successfully will be able to evaluate organizational readiness of the system, to select appropriate solution for e-business and to chose method for solution application. Engineering Managers will be able to ork in the virtual environment and to overcome all psihological and other barriers. Contemporary business trends. Global challenges and changes requests. Networked virtual organization (outsourcing and out-tasking). Models of e-business (auctions, portals, shopping carts, group shopping, actions, dynamic pricing, B2C, C2C, C2B2C. Combination of traditional and electronic business (brick-and-mortar). B2B business models and partnerships. Corporate models and industrial clusters. Organizational Readiness, assessment of readiness, improvement plan. E-business solutions. Solution implementation. Application strategies. Implementation plan development. Distance learning, internet publishing. Electronic cash, e-banking and payment systems. E-business security. Lectures are auditory with theoretical treatment of the required number of case studies. Practice include auditory introduction to issues in focus, interactive processing of case studies and partial testing in the Moodle.
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