Enabling students for activities, tasks and skills necessary to a product and services manager.

After the course and final exam, student will be able to understand definition and essence of product and product programme. Additionally, directions and structure of product manager activities, with special focus on: product planning, product life cycle, changes to the existing products, development of new products, basic characteristic of products (quality,design, brand, style, ecological and ergonomic features), services to clients, prices, product range, differentiating, promotion and distribution.

Definitions and fundamental product features. Product manager, role and activities, Concept of product lyfe cycle, systematic approach to product development. Management of changes in existing products. Transition from customers requirements to the procut. Decision making in releation to product price, product presentation, product distribution and distribution channel characteristics. Users services.

Auditory lectures which expand solving managerial problems. Both lectures and practical classes include numerous practical examples.